Radio voice +
live crowd shot
Bonjour, Formula 1.
We wanted to show you
how we see it.
01
Director’s Statement
I am a proud Canadian, and my lived experience is the whole country. Born in Calgary, raised in Vancouver, forged my career in Montreal, and now raising three children whose mother tongue is French. I love the many faces of this country because I have lived them. And I have never liked the cookie-cutter version of how it gets portrayed. We are a continent-sized people of incredible diversity and texture, and we achieve great things.
My film shows Canada the way Canadians see it. True to each place and each identity. Fast, specific, and built on things Canadians recognise instantly at a gut level. The tone is confident, poetic and explosive all at once. Strong, with some swagger. Made to live perfectly with the tone of Formula 1. Precision and power. Beauty and force.
This is about adding fuel to northern pride and ramping up the energy of a world-class race on Canadian soil, at the same time.
Storyboard*
03
The Studio
Ideal Studio Space
Black-box soundstage for the F1 studio sequences
A high-ceiling, blacked-out stage with enough room to place the car centrally, suspend a large soft toplight, run restrained red accent practicals, and move camera 360 degrees around the vehicle.
Requirements
- 5,000–8,000 sq ft
- 18–24 ft clear height
- overhead rigging grid
- full blackout
- drive-in access
- dark concrete floor
- 3-phase power
- haze permitted
- quiet for playback + VO
- camera circulation around car
The F1 Replica
Full-size show car for the studio sequences
The car at the centre of the red room. Its body gets wrapped for the shoot in 3M 2080 film, in one of the three matte finishes below.
Wrap Options
3M 2080 series · 3 matte finishes shortlisted
Click a swatch photo to see it full size.
Shortlist 3
- 2080-DM12Dead Matte Black
- 2080-M22Matte Deep Black
- 2080-M261Matte Dark Gray
04
Voice Talent
English
Keanu Reeves (TBC)
French
To be confirmed
05
Sound Design
Sound Design - Cities
The cities stay natural. Textural. Each quick montage is punctuated by the sounds that are actually in the frame: street banter, the buzz of a neon sign, the grind of a streetcar. The sounds are clear and punchy and do the work of telling you where you are before the picture finishes explaining it.
Sound Design - Race Footage
Sound is so much of what F1 actually is that holding back would be the mistake. Engines, downshifts, tire squeal, period broadcast commentary, crowd. Layered hard and mixed loud. It does something the picture can’t do alone. The intensity makes the footage feel faster and the cuts feel sharper, and it triggers race day excitement right away
06
Music
Music Direction
The edit is not uniform. It runs hard in bursts, then opens into long held moments where the poetry needs to be the focus. The music needs to work with that. Electronic motifs whose structure already matches that is a strong match: a repeating structure that holds through intense moments. Canadian Artists and styles that align: Kaytranada, groove with air in it. Caribou but slowed down, patient risers that never drop. Rezz, dark mid-tempo, a Canadian answer to Apashe. A-Trak, for remix energy. These are the types of Canadian originated sounds that will be our sandbox.
